014 Building an Iconic Brand

Sep 12, 2018

Building an Iconic Brand

 

In this episode, Tom and Paul discuss:

• How to "revive" a previously popular brand.
• Why training can make or break your team.
• How important it is to have a company culture.
• Catering to your customer.

Key Takeaways:

• Just because a brand may have lost popularity doesn't mean it's "dead".
• Building a relationship with customers means more than just having good service.
• Would you rather have a well-trained, successful team that MIGHT leave or an unsuccessful team that WILL stay?
• When building a company through franchising, you'll need to find owners who buy into your culture.

 

Paul is the passionate Chairman and CEO of Legendary Restaurants Brands and is leading Bennigans, Bennigan’s On the Fly and Steak and Ale to an exciting new era. Paul was formerly the President and CEO of Salsarita’s Fresh Cantina, an award-winning fast-casual Mexican chain and is also the author of Bennigan’s Return to Relevance…Bleeding Green 25/8.

 

Connect with Paul Mangiamele:

 

Twitter:  @Paulmangiamele

Website:  https://bennigans.com/

 

Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc:

 

Phone: [phone] x223

Website: www.SalesMadeEasy.com

Email: [e-mail]