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DFW Business Culture

Sep 11, 2019

In this episode, Tom and Andres Giraldo discuss:

  • How to market your business in the modern era.
  • Why business leaders often pay too much for advertising.
  • How to take the ego out of advertising.
  • Why it's important to build your brand.

Key Takeaways:

  • Online technology has changed the way consumers learn about and, potentially, interact with your product/service.
  • Your culture should be strong enough to attract OR reject someone who does/doesn't fit your company.
  • If you're willing to help people without asking for much in return, you'll help build your brand by word of mouth.
  • Once you take the ego out of advertising, you can focus on what's actually helping/hurting your brand.

Connect with Andres Giraldo CEO & Managing Partner, The Skyline Agency:




Phone: 972-861-0416


Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc:


Phone: 972-860-8695 x223